Tuesday, August 05, 2008
PERSONALITY TRAIT: Coke Vs Pepsi
Your data suggest no difference in your automatic preferences for Coca Cola vs. Pepsi Cola.
Depending on the magnitude of your result, your automatic associations may be described as 'slight', 'moderate', 'strong', or 'little to no preference'. How implicit associations affect our judgments and behaviors is not well understood and may be influenced by a number of variables. As such, the score should serve as an opportunity for self-reflection, not as a definitive assessment of your implicit thoughts or feelings.
A link to The Project Implicit that has the test
Labels: associations (how you associate things), behaviours, Coke, drinks, judgments, Pepsi, PERSONALITY, PERSONALITY TRAIT, Project Implicit, soda
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